One of the critical ways to increase engagement on your Instagram posts is using Instagram features. These features provide a way to share your images and videos with your followers, and they also enhance the visual content and make it easier for your readers to engage.

Instagram is one of the fastest-growing social media networks ever existed, and it’s not hard to see why. You can use many Instagram features to increase engagement on your profile, and we’ll be talking about these features in this post.

Instagram Posts

One of the best ways to keep your Instagram feed fresh is to use a consistent color palette. This means using colors in the same family and colors that contrast with your primary colors. This will help tie together your photos and give your feed an overall cohesive look.

Too many colors will throw off potential followers. There are plenty of apps out there that can help you stay on top of your Instagram aesthetic. These include Planoly, Adobe Lightroom, and VSCO. These apps allow you to upload your photos and edit them to fit in with the rest of your feed, and some even allow you to plan out your feed’s grid!

There are more ways to gain followers, such as

Instagram Stories

Another way to increase engagement on Instagram is by using Instagram Stories. Stories are photos or videos that are only visible for 24 hours, which means you can be more raw and authentic with your content without worrying about it being permanently attached to your brand’s image.

You can use Instagram Stories for things like contests, behind-the-scenes footage of your business, or special discounts for your followers.

Instagram stories are Instagram’s way of bringing Snapchat to its platform. They’re great because they allow you to share less curated photos and videos with your customers in a fun and interactive way.

Instagram stories only last 24 hours, so it allows your followers to get a more authentic look at what goes on behind the scenes at your business. By sharing this kind of content, you can increase engagement from your followers.

Instagram Reels

The use of Instagram reels is growing because more people are finding ways to use them to engage their followers. Instagram Reels is a feature that allows users to create short videos with music, effects, and other creative elements. These videos can be 15-30 seconds long and are an excellent way for businesses to connect with their audience.

Reels are the newest addition to Instagram’s features. They were launched in August 2020 and have been used by hundreds of millions of people since then. It is an excellent way for businesses to reach their audience and increase engagement on their page.

With over 1 billion monthly active users, Instagram should be a part of any marketing strategy. The social media platform offers several features that businesses can take advantage of to promote their products or services, including stories, IGTV videos, live videos, influencer marketing, and more.

Instagram Reels is another excellent way for brands to engage with their audience and get new followers on the platform. A lot has been written about the best practices for using this feature, but there are still some tips that you should keep in mind if you want your reels to be successful.

Instagram Live

Live videos are more fun than other posts because they’re spontaneous, unedited, and authentic. Plus, they have a limited period and are only available for 24 hours, so people are encouraged to watch them right away.

You can start a live video by tapping the camera icon in the top left corner or swiping right from anywhere in the feed. Then tap “Start Live Video” at the bottom of the screen.

If you want to interact with your viewers while you’re live, you can add comments by tapping the comment icon at the bottom of the screen and typing what you want to say. You can also pin a comment so that it stays at the top of your comments section. The pinned comment will stay there for as long as you like or until you decide to pin another comment.


IGTV has the potential to be a game-changer for Instagram, and there are many ways that businesses can take advantage of this feature to increase engagement.

When users follow you on Instagram, they’re more likely to see your content in their feeds. This is especially important if you have a business account, as people will see your ads more often.

If you create content that people enjoy, they’ll naturally want to know when you post new content. By encouraging people to watch your IGTV videos, you can also prompt them to follow your account to avoid missing future posts.

By tapping the Follow button at the top of an IGTV video, users can easily follow the channel from which the video was posted. By including a call-to-action (CTA) in your IGTV videos that ask viewers to follow your channel, you can make it easier for them to do so.

Assortment of Instagram Features

We hope you’ve learned a lot from this post and can build upon the tips we’ve provided to engage your followers and get them using your products. It should be noted that while there is no one-size-fits-all strategy, many have been proven to work across our platform and those of other successful brands. If your goal is to gain followers, start with, then build upon that base to increase and build engagement.

Experiment with the content types that resonate best with your followers, but make sure you’re consistently delivering value. Most importantly, always focus on what works visually, creatively, and strategically for your brand.


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