After 18 years, Apple has decided to discontinue iTunes. At its Developer Conference on 27th May 2019, Apple announced that the company is going to shut down the iTunes App, which was back launched in 2001 Macworld Expo. The then CEO of Apple, Steve Jobs had introduced iTunes on January 9, 2001, at the Macworld Expo in San Francisco. This App was then the first App to bring digital music experience to smartphones in this century. And now, after 18 years of its launch, the team of Apple has decided to discontinue the services of iTunes on its products.
At that time, the CEO has reported that “Apple has done what Apple does best — make complex applications easy, and make them even more powerful in the process. iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution.”
Now, as the company has announced its shut down, it is not something as shocking for the users, as it seems to be. Since a few years, many subscription-based apps have already replaced the app. The company Apple itself had launched its own music app named Apple Music, which decreases the usage of iTunes. The company is replacing iTunes with three different apps, namely Apple music, Apple TV and podcasts. These apps are already available on iPhones and iPads and soon they will be available on Mac and Mac book as well.